Media releases

Helping businesses get in shape for success

Published 11 April 2024

Experts from some of Australia’s fastest growing and established companies are coming together to help empower small businesses, creatives and retailers enhance their knowledge, foster innovation and expand their growth potential.

The 2024 Reboot webinar series aims to equip businesses with the tools and insights necessary to thrive in the digital landscape and boost their brand presence.

Covering topics from mastering social media and leveraging AI innovation to building resilience and inclusive workplaces, the series highlights the requirements and diverse skills of managing a small business.

“As the backbone of the economy, it’s important we support small businesses and the role they play in boosting local jobs and economies,” Lord Mayor of Sydney, Clover Moore AO said.

“The series is an opportunity for small business owners to hear inspiring stories from the many seasoned professionals we’ve enlisted, each of whom can share firsthand experiences of successes and setbacks.

“No matter what stage they’re at on their business journey, the program caters to all, from entrepreneurs just starting out to established businesses.”

Executive director, Service NSW Business Bureau, Cassandra Gibbens added the Bureau is committed to fostering a business community and the sharing of knowledge across the state.

"We are pleased to be once again supporting City of Sydney’s Reboot webinar series as part of Service NSW Business Bureau's ongoing commitment to help find solutions for small business,” Cassandra said.

"All year around, the Business Connect program within Service NSW Business Bureau has online and in-person events, as well as on-demand resources available for NSW businesses.

"Whether you are starting or growing your business, Business Connect can help people develop business skills through these great initiatives."

The series includes:

Social media smarts: elevate your online presence – Emma LoRusso, CEO, Digivizer
Tuesday 30 April, 12pm–1pm
Dive into the world of social media and discover the secrets to creating compelling content, establishing a strong online presence and effectively using digital platforms to expand your reach and business growth.

Bricks to clicks: build an online business empire – Kelly Slessor, CEO Shop You
Tuesday 7 May, 12pm – 1pm
Gain valuable insights to ensure success in the ever-evolving landscape of ecommerce. Explore the essentials of online selling, website development, payment processing, logistics and marketing.

Power of AI to enhance productivity and profit – Izzy Whitelock, business leader and AIIA board member
Tuesday 14 May, 12pm–1pm
Izzy will demystify AI and showcase practical ways to integrate this transformative technology into your operations. Unravel the potential of AI in automating tasks, enhancing efficiency and gaining valuable insights for business growth.

Retail in the age of the empowered customer – Nancy Georges, business and retail strategist
Tuesday 21 May, 12pm–1pm
Nancy will share insights into modern retail strategies that cater to the empowered consumer – securing growth and customer loyalty. Learn about strategies for connecting with the empowered consumer, emphasising personalised experiences and digital innovation for sustainable growth.

Diversity dream: creating inclusive workplaces – Claudia Barriga-Larriviere, people and culture professional
Tuesday 28 May, 12pm–1pm
Find out how to build a workplace that attracts top talent, fosters innovation and improves your bottom line. Create a diverse and inclusive culture that contributes to overall business success.

Customer connection: gain loyalty and drive growth – Merlin Luck, regional vice president, Salesforce
Tuesday 4 June, 12pm–1pm
Building strong, lasting relationships with your customers is the cornerstone of growth in today’s competitive business landscape. You can turn all your customer interactions into growth opportunities. From digital tools to communication strategies, learn how to build an engaged community.

Cybersecurity serenity: calming online threats – Cole Cornford, director, Galah Cyber
Tuesday 11 June, 2pm–1pm
Protect your business in the digital age. Gain insights into cyber hygiene practices, data security measures and responding to incidents while ensuring the security of your valuable information.

Alternative models for business growth – Tom Dawkins, co-founder, StartSomeGood
Tuesday 18 June,12pm–1pm
In an era where economic pressures are compounded by the need for sustainable and ethical business practices, business owners must learn to balance competing priorities and business models. Discover how alternative business models can enrich your business in economic challenges.

Unbreakable business: building resilience – James MacDonald, director, NewyTechPeople
Tuesday 25 June, 12pm–1pm
Build business resilience and prepare your operations and employees for unforeseen challenges. Explore risk management, preparing for disasters and business continuity planning to ensure you can weather any storm.

The free program has been developed by the City of Sydney and is proudly supported by the Service NSW Business Bureau.

For more details on the Reboot webinar series and to book a spot, visit

Media contact Elaine Kelly. Phone 0477 362 550 or email

For interviews with Lord Mayor Clover Moore, contact