Bring your business back to life at Elevate Sydney

The Cahill Expressway is transformed into a 6-day celebration in early 2022 – here’s how to get your business involved.

In a Sydney first, the Cahill Expressway will be transformed into a live stage with performances from morning to night. Elevate Sydney is a free, 6-day entertainment and cultural celebration featuring more than 20 Australian artists.

The event program has been designed by Destination NSW to encourage visitors to explore what the city has to offer and dine out for breakfast, lunch and dinner. The goal is to create an infectious buzz throughout the city.

If you have a business in the city, we encourage you to organise an event or offer during the event period of 1 to 6 January 2022. You’ll be able to leverage marketing support from Destination NSW and benefit from increased visitor numbers in the city.

If you choose to run an event or offer, you’ll have exposure on the Elevate Sydney website and social media channels as well as PR opportunities.

How to participate:

  1. Submit your event or offer to get it featured on the event website and selected social channels.
  2. Download the free campaign assets from the Destination NSW Resource Hub to include on your posters, menus, local advertising and social media channels.

You can find all the information and business toolkit on the Destination NSW website.

If you have questions, send an email to

Posted . Last updated .

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