Cultural and creative life

Create the visual identity system for Sydney Lunar Festival

Help us create a new look for one of the biggest Lunar New Year celebrations outside Asia.

Haymarket during Sydney Lunar Festival

Sydney Lunar Festival is one of the biggest Lunar New Year celebrations outside Asia. The festival includes street parties, cultural performances, traditional food, lion dances, dragon boats, and art and light installations.

Designers, creatives and teams can express their interest to create a visual identity system for the annual festival.

We're looking for a visual identity system that’s inspiring, functional and fits within a contemporary Australian celebration of the Lunar New Year.

The successful visual identity system will be used for up to 5 years and provide a consistent look and feel across the event webpage, social media, signs, advertising, and sponsor and partner communications.

Applicants must be able to demonstrate their connection with a community and culture that celebrates the Lunar New Year.

A budget of up to $100,000 will be available to the successful applicant.

Find out more and apply online by Friday 24 October.

Published 29 September 2025, updated 1 October 2025