Support for business

Promote your business at Christmas in the City

We invite retailers to provide pop-up events and activities on Pitt Street Mall and George Street during Christmas in the City.


Christmas in the City is a 2-day event to launch the Sydney Christmas program.

Visitors can enjoy choirs and roving Christmas entertainment near Town Hall, Wynyard and St James stations, Pitt Street Mall and Martin Place.

The highlight of the event is the Lord Mayor and Santa arriving at the Martin Place Christmas tree on the City of Sydney sleigh, with elves riding tricycles, reindeers and fireworks.

Retailers providing activations on the footways during the event will receive:

  • free use and access to a pitch location
  • promotion and marketing on our event listing website What’s On
  • roving pop up entertainment and choirs
  • some site management support
  • general precinct security during operational times only.

Find out more and apply online by 5pm on Thursday 20 October.

Published 22 August 2022, updated 29 February 2024