Promote your events on What’s On

Share your listings on our official events guide for free marketing support and feature in our city centre, Christmas and New Year’s Eve campaigns.

If you’re organising an event, sharing it on What’s On is a great way to spread the word and get more people to attend.

What’s On is our official event guide. Whether you want to find where to take the kids this weekend, free events on next week or everything happening in Glebe, it’s a comprehensive guide of things to do in Sydney. There are over 200,000 page views and 200 new event listings each month with ways to search.

It’s free to use and uploading an event takes just a few minutes. We check each event meets our submission guidelines before publishing it.

What’s On covers a geographical area spanning approximately 7.5km from the city centre. Online events can also be listed.

You may be familiar with our weekly e-newsletter. It’s sent to over 30,000 subscribers. By sharing your event to What’s On, there’s a chance to have your event included in these emails too.

Top tips for your event listing

  • Browse the site to get a feel for what works
  • Use a great photo for the hero image
  • Write a clear, concise event description

As our city reopens, we’re welcoming people back and support in-person events. What’s On will be extensively featured in a number of campaigns over the coming months. If your event falls into any of these areas, we encourage you to upload it soon so that you can be featured.

If you're accepting Dine & Discover vouchers for your event, remember to use the Dine & Discover tag so people can find your event.

City centre revitalisation

The recent lockdown was a huge challenge for people in Sydney, particularly businesses in the city centre.

As part of our work to revitalise the city and give it the extra support it needs, we’re running a marketing campaign to encourage people back in to see, eat, drink, shop and dwell.

If you’re organising an event in the city, we’d love to feature it on our program page.

Simply share your events to What’s On and select the ‘Things to do in the city centre’ program during the submission process.

Read the full instructions about how to get your event featured in the city centre revitalisation campaign.

Sydney Christmas

In 2021, our Christmas campaign will play an important role in re-energising the city centre and other suburbs in our local area. With vaccination rates increasing and restrictions easing ahead of the Christmas season, we’ll be encouraging people back to shop, dine and explore.

Once uploaded, events that meet our event submission guidelines will feature on What's On and may also appear in the weekly What’s On newsletter, things to do guides or on our social channels.

Learn how to get your event featured in the Sydney Christmas campaign.

Sydney New Year’s Eve

Sydney New Year’s Eve brings people together to celebrate by the harbour, in a park, at home, or in a restaurant.

We aim to promote Sydney as a world class destination by working with operators to provide multiple reasons for residents, workers and visitors to visit the city over the New Year period.

We want to include your New Year’s Eve event in the City of Sydney’s marketing campaign, whether it’s a formal dinner, banquet, cocktail party or just a drink and snacks.

Events listed on What’s On will also feature on the official Sydney New Year’s Eve event website.

Learn how to get your event featured in the Sydney New Year’s Eve campaign.

If you need any further support, get in touch with us at whatson@cityofsydney.nsw.gov.au

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